Sharing our passion

Every day, thousands of us share the stories of our land and its people.

We enrich the experience of visitors to museums, historic sites, parks, farms, nature centres, indigenous cultural sites, zoos, aquaria, botanical gardens, and a host of other heritage sites and wilderness locations.

We may be called guides, naturalists, communicators, educators, writers, planners, designers, managers—titles as diverse as the jobs we do—but our profession is interpretation.